There are many ways to utilize this virtual technology. For example, ­­you can stream major events like press conferences and presentations. You can also offer a feed right to your booth and show product demonstrations. You can also use a virtual presence as another platform to promote brand awareness.

Interactivity

One of the most important components to include in any virtual event is interactivity. You can display interactive diagrams or brochures online to include the virtual audience in the experience. You can create online polls and facilitate comments or questions. Set up one - on - one meetings virtually just as you would with live booth attendees.

You can also create a theater - like presentation right at your booth. Set up a monitor so that virtual attendees can ask questions. For any presenters or key speakers you may have, a virtual audience only increases the value for them as well.

Dedicate one of your booth staffers to the virtual audience - this person will be in charge of answering questions that come in virtually, responding to social media posts and fostering further engagement.

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